China Inbound Tourism Development Report 2019

catalogue

Chapter 1: Entering a New Channel for the Recovery and Growth of Inbound Tourism

1、 The size of the inbound tourism market maintains a slight increase

2、 Stability and optimization of the inbound tourism market structure

3、 Inbound tourists have high satisfaction and loyalty

4、 The main players in the inbound tourism market are constantly innovating their business models

Chapter 2: Key Source Market Selection for Chinese Inbound Tourism under Intense Global Destination Competition

1、 The global inbound tourism market maintains a relatively high growth rate

2、 Chinese inbound tourism faces fierce competition in the source market

3、 The selection of key source markets for inbound tourism in China, balancing traditional and emerging factors

Chapter 3: Continuous Optimization of the Development Environment for Inbound Tourism

1、 China's determination to develop inbound tourism has never wavered

2、 The integration of culture and tourism is gathering new momentum in the inbound tourism market

3、 Cities are becoming the new subject of destination promotion

Chapter 4: Following the Demand of Tourists to Carry out Overseas Destination Marketing

1、 Target audience for overseas destination marketing: middle-aged and young people with higher education and income levels

2、 Keywords for overseas tourism product marketing: freedom, quality, and experience

3、 Overseas tourism information dissemination media and content: focus on word-of-mouth marketing, popularize basic practical information

4、 Destination public service improvement: enhancing tourism convenience and comfort·

Chapter 5: Countermeasures and Suggestions for Promoting the Development of Inbound Tourism

1、 Integrate the revitalization of inbound tourism more closely with national strategies

2、 Further unleashing the new driving force brought by the integrated development of culture and tourism

3、 Comprehensively optimizing the policy environment for the development of inbound tourism from a system perspective

4、 Innovate institutional mechanisms to form a closed-loop management of inbound tourism marketing and promotion work

5、 Emphasize the supportive role of cities in the national inbound tourism system

6、 Create a favorable business environment for market entities

7、 Enhancing the experience of inbound tourists with a focus on a better life

Editorial Board of the 2019 China Inbound Tourism Development Report

Director Dai Bin

Deputy Director Li Zhongguang and Tang Xiaoyun

Editorial board members (arranged in alphabetical order by name)

Dai Bin, He Qiongfeng, Li Zhongguang, Ma Yiliang, Song Ziqian, Tang Xiaoyun, Wu Fenglin, Wu Pu, Yang Honghao, Yang Jinsong

Compiling group of China's Tourism Development Report 2019

Editor in Chief Dai Bin, Dean, Professor, and PhD of China Tourism Research Institute

Executive Editor Liu Xiangyan, Ph.D. from the International Research Institute of China Tourism Research Institute (Hong Kong, Macao and Taiwan Research Institute)

member

Yang Jinsong, Yang Liqiong, He Qiongfeng, Zhang Jiayi, Dai Huihui, Yu Chao, Zhang Tianli, Liu Yujiao, Zhou Yun'er